An honour for Madura Tea Estates
August 16, 2012
Murwillumbah’s Madura Tea Estates was recently honoured to be recipient of best Tea Bag Award, as judged by Canstar Blue.
Executives of the ratings company were present to hand over the prestigious Blue Taste Award, the result of a survey of 2500 Australian consumers undertaken by research outﬁt Colmar Brunton.
“This is a great result in a competitive market, and a great validation of the Madura brand. Aussies looking for the perfect cup of tea should look for Madura in the supermarket aisles, our go-to brand for tea bag taste”, said Rebecca Logan, manager of Canstar Blue.
Ms Logan said that 85 per cent of consumers surveyed told Canstar Blue they sought value and were prepared to pay more for an item “if it tastes good”.
“This award is extremely important to us,” said Gary Davey, partner of Madura Tea Estates.
“We are the only Australian-owned tea producer left, and to collect such an award against our overseas competitors, particularly based on taste – well, it doesn’t get any better than that!”
PICTURE: Rebecca Logan of Canstar Blue with Ron Ford, Gary Davey and Barry Cosier at Madurah Tea Estates.