Northern Rivers Tourism launches new website

August 6, 2008

Northern Rivers Tourism launched a new website today, designed for visitors and the regional tourism industry.

“The new website’s two-fold purpose will help us build a more proactive and unified tourism industry in the Northern Rivers as well as present what we have to offer to potential travellers from other parts of Australia and overseas,” says the CEO of Northern Rivers Tourism, Russell Mills.

Northern Rivers Tourism (NRT) is the peak body for the region, offering membership benefits to operators such as professional development and marketing opportunities, interpreted market intelligence, as well as providing the voice for the region on significant national and international tourism marketing issues.

The launch of the new website also sees the launch of premium membership of NRT to help expand its range of services to members.

“Our region is blessed with more what most travellers expect today — choice in accommodation, tours, restaurants attractions and activities,” Mr Mills said.

“But to compete in tourism you need to offer unique experiences that a potential visitor can readily understand and relate to at an emotive level.

“Through lively editorial, our new site attempts to communicate that.

“A thriving market culture, a diverse calendar of community, cultural and entertainment events, magnificent coastal and hinterland beauty, a burgeoning organic food movement and iconic destinations are our strong points.

“We have tried to present a snapshot of this on the website.”

The new premium membership offers a range of benefits to tourism businesses.

“For only a dollar a day, tourism operators in the region will have access marketing and publicity opportunities, trade and media familiarisations, professional development opportunities such as workshops, interpreted marketing intelligence and advocacy for the region’s tourism industry,” Mr Mills said.

“In the past nine months NRT has been very active in fulfilling its role as the regional tourism voice.

“We have hosted visits by journalists and travel wholesalers and retailers, implemented international and domestic regional marketing campaigns and attended trade shows in Australia and New Zealand.”

Mr Mills said NRT had also identified ways to promote both coastal and hinterland areas of the region, developed partnerships with airlines, wholesalers and other regional industry leaders, examined its responsibilities to mitigate against climate change, and advocated for better outcomes for regional tourism in NSW.

“There are many challenges ahead for tourism, but there are also great opportunities,” he said.

“A website may not change the world, but it can help change the way the world sees us.

“We are confident that a progressive, strategic approach to destination development and marketing in partnership with the regional industry as its member base will yield better tourism outcomes for the Northern Rivers community in the year ahead.”

Share and Enjoy: