Northern  Rivers Tourism has welcomed news that the prestigious FIA (Fédération Internationale de l’Automobile) World Rally Championship will be staged every second year in the Northern Rivers region of New South Wales.

Five championships will be held in September each alternate year, bringing significant economic benefits to the region, with the majority of activity in the Tweed and Kyogle Shires.  

“While such an event may not appeal to all residents of our region, that will be the case with any event,” Northern Rivers Tourism chief executive officer Russell Mills said.

“What is important is that it is sustainable – environmentally, economically and socially.

“I am confident that the organisers recognise the importance of our region’s unique environment and will be working to protect it as part of their operations.

“The event will provide a great opportunity to showcase northern New South Wales internationally to the world and we will be working with Events NSW to make sure that the unique tourism experiences our region offers are featured strongly.

“The Rally Championships offer a fantastic opportunity to develop the tourism infrastructure and visitor services in the region, providing employment and long-term benefits from the international exposure it will bring to the Northern Rivers.”  

NRT is also pleased that Tweed and Kyogle councils have been consulted and have welcomed the event to the region.

Last year more than 816 million people in 180 countries watched the World Rally with around 51 million viewers per round.