Is the big prawn a red herring?

The recent uproar regarding the attempt to salvage the Big Prawn has drawn strong emotions from the local community, but is it all head and no meat?

Sadly saving the Big Prawn is only a small part of the battle in attracting tourists to the area. Whilst the debate over the prawn has generated buzz there is no concerted follow through on behalf of the region to take advantage of the free publicity that occurred. Rather than debating the merits or saving the Prawn shouldn’t our elected representatives be now focusing on how to use this free publicity? Rather than just providing a conga line of platitudes about how a rejuvenated prawn will be the a drawcard to the area. Realistically is anyone going to travel from Sydney or Brisbane just to see a fibreglass prawn? The consumer demands more.

The communities of the Far North Coast region are heavily reliant upon tourist trade, but there appears to be more focus on the veneer than providing a robust program for drawing people to the region. All marketing should be coordinated with a view of promoting the significant advantages that the area has to offer, from the amazing beaches, National Parks and marine activities to the desirable local produce, world class restaurants and excellent accommodation options. Within the Far North Coast region we have one of the best Marine Parks in the world some of the most fruitful fishing grounds in the State and yet we are debating the merits of a fibreglass prawn.

Are we so bereft of ideas that this is the best we can come up with?

Related posts:

1. Floating the Prawn
2. Prawn trawling banned from river mouths for two weeks
3. Detectives re-investigate death of Lennox Head woman Bronwyn Joy Winfield

Related Articles:

Related posts:

1. Floating the Prawn
2. Prawn trawling banned from river mouths for two weeks
3. Detectives re-investigate death of Lennox Head woman Bronwyn Joy Winfield