Online boost for new Northern Rivers Tourism promotional campaign

A major campaign to promote the Northern Rivers to potential visitors from south-east Queensland, regional NSW, Sydney and Melbourne kicks off this week.

A new co-operative marketing website www.riversoflife.com.au launches the Rivers of Life campaign and is being supported by extensive television, print and online  advertising and destination publicity.

It is the biggest marketing initiative in 2009 for Northern Rivers Tourism.

The campaign budget is over $170,000 made up of industry, local government and other stakeholder contributions matched by Northern Rivers Tourism.

It is being supported by Tourism NSW and the NSW Department of Industry and Investment through its Regional Tourism Partnership Funding Program.

The CEO of Northern Rivers Tourism, Russell Mills, said the campaign is targeting experience-seeking travellers.

“We have great experiences to offer in the Northern Rivers. The natural amenity of our World Heritage rainforests, and beaches are enriched by our organic fresh food, regular markets and events, innovative arts scene, and health and wellness experiences. These are the themes we are highlighting in the Rivers of Life campaign,” Mr Mills said.

Over 60 operators from across the region have already come on board to benefit from the joint promotional opportunity.

“riversoflife.com.au features great editorial on regional destinations and experiences, a postcards section encouraging user-generated content and is being supported by the advertising campaign, as well as targeted media releases and media visits,”Mr Mills said.

“The site is designed to take consumers to tactical deals provided by industry partners with one click from the home page and we will track results right from the start.

“It is all about building business for our tourism operators and related business like restaurants, cafes, food producers, day spas and events which all benefit from tourism to our region.

“I am particularly pleased that the website and the campaign has been conceived and executed in this region and what has been achieved is outstanding.” 

The other major activity for Northern Rivers Tourism is the Tourism Symposium coming up on 19 and 20 October, at which over 100 delegates will be attending to network, develop new skills and hear from experts on a range of topics relevant to tourism.

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Related posts:

1. New marketing initiatives and visuals for Northern Rivers tourism industry
2. Northern Rivers Tourism welcomes rally news
3. Northern Rivers Tourism’s response to O’Neill Review in NSW tourism
4. Northern Rivers wins four NSW Tourism Awards
5. V Australia’s direct US flights can unlock Northern Rivers’ tourism potential