New international tourism partnership a windfall for Northern Rivers

A tourism partnership announced by the NSW and Queensland governments is one of the most important announcements for international tourism to Australia in a decade, according to Northern Rivers Tourism.

“This recognises NSW and Queensland’s importance to international tourism to Australia, with eight out of 10 international holiday visitors visiting NSW and or Queensland during their stay in Australia,” said NRT CEO Russell Mills.

It’s a shot in the arm for Australian tourism and provides massive opportunities for the Northern Rivers region to grow its share of international visitor nights and expenditure.

Both Premiers Nathan Rees and Anna Bligh announced the three-year, $8.8 million marketing partnership to attract more international holiday visitors to the East Coast of Australia.

The $8.8 million partnership includes a number of international airlines including V Australia, Singapore Airlines, Jetstar and Emirates.

“This presents us with a vast array of opportunities, including the promotion of multi-stop destination holidays like Sydney – Byron Bay – Cairns, more scope to link the coastal and hinterland parts of our region and work strategically with other regional destinations and industry partners,” Mr Mills said.

Northern Rivers Tourism also believes it will provide a solid platform to co-operatively promote several of our tourism experiences.

“It will allow us to capitalise on our geographic positioning in the middle of the Pacific Coast Touring Route and raise awareness of Australia’s Green Cauldron, the National Landscape straddling our two States, and the established Rainforest Way touring route that traverses it,” Mr Mills said.

“The Northern Rivers region has a natural competitive advantage to benefit from this partnership, being the eastern-most region of mainland Australia and sharing the State border.

“We look forward to working with Tourism NSW and Tourism Queensland to promote our region through trade and consumer marketing initiatives over the three years of the partnership and beyond.

“Locally, the partnership can be linked to new initiatives such as Tourism NSW’s ‘Catching The Wave’ Surf Tourism Action Plan. It will also augment NRT’s own marketing partnerships with V Australia, Air Asia X, Southern Cross University and North Coast TAFE to attract inbound study visitors.

“This is a great week for Northern Rivers Tourism. The announcement comes on top of our co-operative marketing campaign Rivers of Life launching, a very successful Tourism Symposium that enthused more than 100 delegates from the region’s tourism industry, local government and educational institutions and extra $300,000 to market North Coast NSW domestically to families this summer.”

Related posts:

1. Northern Rivers Tourism launches new website
2. V Australia’s direct US flights can unlock Northern Rivers’ tourism potential
3. Northern Rivers wins four NSW Tourism Awards
4. Yamba to host international tourism experts
5. New marketing initiatives and visuals for Northern Rivers tourism industry

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Related posts:

1. Northern Rivers Tourism launches new website
2. V Australia’s direct US flights can unlock Northern Rivers’ tourism potential
3. Northern Rivers wins four NSW Tourism Awards
4. Yamba to host international tourism experts
5. New marketing initiatives and visuals for Northern Rivers tourism industry