A television and online advertising campaign to attract domestic visitors to holiday in the Northern Rivers will be extended, thanks to funding provided by the New South Wales Government.

The Northern Rivers will receive $100,000 of $300,000 committed by the NSW Minister for Tourism Jodi McKay at the recent Tourism Symposium to assist tourism operators who lost business due to flooding this year.

$200,000 is being provided to the Mid-North Coast, which suffered considerably more devastation due to a series of floods in 2009.

“We are grateful that the money has been made available through Tourism NSW which will allow us to extend our ‘Rivers of Life’ marketing campaign through January and into February 2010 to attract further visitors past the peak summer holiday season,” says Northern Rivers Tourism CEO Russell Mills.

“The advertising campaign will target families and mid-life couples in Brisbane, Gold Coast and regional areas of NSW, which make up nearly 73% of domestic visitors to the region.

“Our Rivers of Life campaign was launched in October and advertising has promoted the new consumer website, www.riversoflife.com.au which is providing unique experiences and packages in the Northern Rivers.

“To date there have been over 6800 unique visitors to the site, with the ‘Hot Deals’ and ‘Accommodation’ pages proving most popular.

“The visits are increasing, so our campaign, which includes advertising in print, on television and through search engines, appears to be creating awareness and stimulating demand for travel to the Northern Rivers.”
The Rivers of Life campaign has been jointly funded by more than 60 tourism operators in the region, but participation in the extended campaign will be open to all industry operators.

“I would encourage tourism operators in the region to contact us to include their deals in the Rivers of Life campaign as this campaign is aimed at converting that interest into actual travel through late January, February and March, when visitor numbers typically start to decline” Mr Mills said.

“The campaign is designed to promote the great experiences we have in the Northern Rivers – our World Heritage rainforests, beaches and surfing, organic fresh produce, markets and events, creative arts and health and wellness experiences.”