Repco Rally Australia organisers ‘delighted’ at viewing audience

Organisers of Repco Rally Australia say that independent television audience figures just released reveal that last September’s Rally Australia, held in the Northern Rivers of NSW, attracted a total worldwide viewing audience of more than 53 million people.

It was the second most popular round of the 2009 FIA World Rally Championship, organisers said.

The rally was shown on 264 channels worldwide over 862 individual broadcasts.

More than 53% of the broadcasts were of 30 minutes duration or more.

Within Australia the event received five-and-a-half hours of coverage on Network Ten, an additional five-and-a-half hours of coverage on One HD, one hour on SBS and three 30-minute segments on Fox Sports.

Chairman of the Rally Australia Board, Alan Evans, described the broadcast results as ‘very pleasing indeed’.

“Considering this was our first event on the East Coast of Australia, and the first WRC round in Australia since 2006, to know that the rally and vision of the beautiful surroundings of northern NSW were broadcast to more than 53 million people confirms our predictions that Repco Rally Australia is a great medium for promoting the region and NSW in general,” he said.

“We are also delighted at the number of countries where the programs were broadcast and especially the duration and the time slots achieved.

“The majority of programs went to air in popular time slots and were of significant duration.

“Importantly, these figures do not include news programs and sporting updates which are incorporated in normal network scheduling. No doubt there would be many more people who became aware of the event through these sources who were not viewers of the regular WRC programs.”

Australia’s next round of the FIA World Rally Championship is scheduled to be conducted in northern NSW in 2011.

Picture courtesy of Rally Australia.

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2. Police encourage responsible behaviour at the inaugural Repco Rally Australia
3. Rally will bring in $31 million, say organisers
4. Rally organisers say they’ll undertake carbon offset plan
5. Rally organisers explain cancellation of Special Stage 6