The world’s biggest travellers’ online network voting Byron Bay Australia’s most awarded destination reinforces the international marketing campaign for the Northern Rivers, says Northern Rivers Tourism.

“Byron Bay to the Northern Rivers is like the Opera House is to Sydney, or Venice is to Italy, so we need to continue to promote Byron in our international marketing to capitalise on its positive image overseas,” says CEO for Northern Rivers Tourism, Russell Mills.

“Importantly it vindicates our international marketing direction in promoting the Northern Rivers, with our theme ‘Byron Bay and Beyond’, which utilises Byron Bay as our number one drawcard and as the gateway to the rest of the Northern Rivers attractions and experiences.”

In the annual Trip Advisor Travellers’ Choice Awards 2010 just announced*, Byron Bay has been voted world number one in one category and in the top 10 in three other categories:

  • No 1 ‘Destination in the World’ among European travellers
  • No 3 in the best ‘Beach and Sun Destinations’
  • No 3 in the ‘Top Destinations in the South Pacific’
  • No 7 in the ‘Top Romance Destinations in the South Pacific’

Based in the US, TripAdvisor has several branded sites which make up the most popular and largest travel community in the world, with more than 34 million unique monthly visitors**, 15 million registered members and more than 30 million reviews and opinions.

TripAdvisor Travellers’ Choice Awards are based on the millions of real and unbiased reviews and opinions from travellers on

The winners were determined by a combination of travellers’ destination comments, favourite places, and overall destination popularity on TripAdvisor.

“With voting coming from such a vast traveller base, scoring so highly in the awards is a fantastic achievement for Byron Bay. The wins for Byron Bay should be seen as wins for the Northern Rivers,” Mr Mills said.

“Such awards enhance Byron’s profile among international and domestic visitors and reinforce that NRT is on the right track with the ‘Byron and Beyond’ campaign.”

He also believes that such high-profile activity also makes it crucial that tourism in Byron Shire is properly managed.

“We look forward to continuing our discussions with the Byron Shire Tourism Advisory Committee regarding effective research and management for sustainable tourism into the future,” Mr Mills said.
* for full information about Traveler’s Choice 2010
* source: comScore Media Metrix, Worldwide, March 2010