Byron Bay’s AlkaWay, Australia’s leading alkalising specialists, have joined forces with environmental and humanitarian non-profit organisations on a bold mission: to prevent single-use plastic bottles from entering the environment, provide four million litres of clean, safe drinking water to Sumba, Indonesia, while helping Australians hydrate for better health.

“Almost half of the 600,000 Sumbanese, just 500km north of Australia, don’t have access to safe water,” said Claude Graves of the Sumba Foundation.

“Waterborne disease dramatically escalates come monsoon season in December and this is a major cause of the high child mortality rate.”

The group, working under the banner of Onebottleforlife.com, has launched Operation Monsoon, a month-long philanthropic drive which is donating water filtration systems to Sumba each time a water filtration pack is purchased here in Australia.

Operation Monsoon is supported by surfing’s top athletes including Kelly Slater, Mick Fanning, Taj Burrow and Dan Ross. Click to view their support: www.onebottleforlife.com

An AlkaWay Water Filtration Pack, which costs $475, includes one AlkaStream bench-top filter and two Fill2Pure portable filter bottles. Every pack purchased in turn releases one water filter-pump and 10 advanced filters to Sumba, providing 4000 litres of safe water.

Two-time World Champion surfer Mick Fanning has urged Australians to buy a filtration pack. “As a professional surfer travelling the world I see the effects of pollution in the ocean and the shortages of clean water available to humanity,” he said. “Whilst supporting Mother Nature, you are also giving someone a better opportunity at a healthier life.”

AlkaWay’s General Manager, Byron Bay-based Graham Correy, said: “Only 1% of all the water on the planet is accessible to humans and much of that is so polluted it’s killing thousands of us every day.

“With one bottle for life, you can have filtered alkaline water for about ten cents a litre compared to bottled water for two dollars a litre. Plus you get rid of plastic garbage and help save lives. It’s a win-win-win.”

Onebottleforlife.com is a partnership between Freshmullet.com, Alkaway.com.au, Sumbafoundation.org and Onepercentfortheplanet.org.

Gaelan Brown, Marketing Director of 1% For The Planet, said: “This is a unique campaign to address health, humanitarian and environmental needs through one simple business transaction. Operation Monsoon could save over 8 million bottles from entering our environment.”

Buy + Give to support Operation Monsoon from 11 October– 11 November.
To purchase a pack or for more information, visit www.onebottleforlife.com

PICTURE: Residents of Sumba.