The Northern Rivers Business Enterprise Centre (BEC) has announced the appointment of the new Business Consultant for the Clarence Valley.

Allan Sams brings over 28 years of high-level business experience to the region, including 20 years in senior management positions for the Tourism Commission of New South Wales, Eastern Australia Airlines and Budget Rent-a-Car.

“I am thrilled to be able to work with the BEC again,” Mr Sams said.

“It’s a tremendous service that really benefits the growth of our region.”

Mr Sams was previously Manager of the Lower Clarence BEC for five years, based in Maclean.

The BEC exists to support small and medium enterprises to be better at business by offering free one-on-one confidential consulting services, covering:

  • Marketing and promotion
  • Starting up a business
  • Accounting, administration and legal
  • Business plan creation/strategic planning
  • Accessing government assistance
  • Selling a business.

Businesses are encouraged to contact Mr Sams for assistance, whether they are just starting up or have been in operation for years.

He can be contacted through the BEC on 1300 650 058 or email

Mr Sams offers specialist expertise in sales and marketing.

He is further adept at the intricacies of running one’s own business, having operated a successful tourism marketing firm for 18 years.