The Al Green classic “Take me to the River” takes on a new meaning this week as six international tourism experts descend on the region to give their views on the state of play for international tourism to the Northern Rivers.

“The international tourism forum is being held in Yamba  on the Clarence River, tomorrow Tuesday, November 18, and is being attended by tourism  or related industry businesses looking to gain practical advice, tap into opportunities and insights into international tourism and hear the outlook for 2009,” said the CEO of Northern Rivers Tourism, Russell Mills.

“It is a real coup to have the directors from Tourism NSW’s six international offices – UK/Europe, North America, South Asia, North Asia, New Zealand and Japan – come to our region together, allowing our operators to tap into expertise and knowledge from around the world.”

The market briefings have traditionally been held in Sydney but this year the Northern Rivers is one of four regional hubs in NSW being visited as part of a roadshow to enable industry operators in regional NSW to participate.
“Northern Rivers Tourism was delighted to play a lead role in bringing them to our region,” Mr Mills said.

“In partnership with Clarence River Tourism and Tourism NSW, we have been able to present the forum for both our own and the Mid-North Coast region.”

The venue is the Angourie Rainforest Resort at Yamba and around 40 people are expected to attend. 

“Topics for discussion include the latest visitor statistics from each international market, current and forecast distribution and consumer trends, product preferences and the opportunities and challenges for the Northern Rivers in the year ahead,” Mr Mills said.

“We’ll also be taking the time to show the international directors just a few of the essential holiday experiences on offer in the Northern Rivers before they head home.”