Two special media workshops are being presented by Northern Rivers Tourism to help tourism operators to improve their media coverage and present better in any media interviews.

“Our tourism industry has so many good stories to tell, but often it is a lack of skills in dealing with the media that stops them from being told,” says CEO of Northern Rivers Tourism, Russell Mills.

The first is a publicity workshop which will cover media relations, news value and news releases, publicity opportunities and how best to communicate with media, locally, nationally and beyond.

A special guest will be the editor of The Northern Star, Sue Short, who will provide her advice on maximising your chances of news coverage.

The publicity workshop will be a half-day event at the Ramada Hotel and Suites in Ballina, on Monday 23 February.

The other area of development will be in media interview skills.

This hands-on workshop will be showing participants how to get the best value out of any media interview opportunity, whether it be radio, television or press.

“Getting the message across clearly and succinctly is vital to presenting your business well in an interview. This workshop provides the skills and gives the confidence to tackle media interviews,” Mr Mills said.

The Media skills workshop is a full-day courses for a small group – it is also being held at the Ramada at Ballina. The date is Monday 2 March.

Local journalists from radio and television news will participate in this workshop, including NBN’s Amanda Abate. 

Experienced public relations consultant and media trainer, Neville Sloss, will be conducting both of them for Northern Rivers Tourism.

“If your business is tourism-orientated, either or both of these courses provide a valuable investment in your promotion,” says Mr Sloss, who has conducted media courses for over 600 people in his career.

For more information or booking forms, contact Northern Rivers Tourism,