Northern Rivers Tourism has appointed Northern Rivers businesses Rare Indigo and Dogwhistle Creative to assist in developing and managing activities in its marketing and professional development programs.

“We are delighted that the two local businesses will be assisting us in our major initiatives for 2009 – our first tourism development conference and our co-operative marketing campaigns,” says CEO of NRT, Russell Mills.

Rare Indigo is the business of professional conference and events organiser Renae Denny, and will manage the inaugural North Coast Tourism Development Conference, to be held on 4 and 5 June in the Northern Rivers. 

The conference is a joint exercise of Northern Rivers and Mid North Coast Tourism offices and was one of the initiatives proposed in the flood recovery program funded by Federal and State governments.

“We have consulted extensively with state government, local government, local tourism associations and the industry itself via an online survey to tailor the conference to our potential participants’ needs,” Mr Mills said.

“The event will feature professionally presented case studies from keynote speakers on the issues that do and will affect our industry, opportunities to network with other people or organisations with associated professional interests and to learn about new commercial opportunities, products and services for tourism.”

Cooperative Destination Marketing

Northern Rivers Tourism will be working with Dogwhistle Creative to deliver marketing services for a series of targeted co-operative marketing campaigns in 2009.

The business is a regionally based marketing agency operated by Greg Meek, who has worked on several co-operative marketing campaigns on behalf of Northern Rivers Tourism and local government and local tourism associations.

The campaigns will be co-operatively funded by NRT as part of the New South Wales Government’s $40 million tourism strategy with local government, local tourism associations and industry partners who have expressed an early interest in participation. 

“With domestic and international tourism forecast to contract in 2009, it’s going to be fiercely competitive,” Mr Mills said.
“Maintaining our share of visitor nights and spend means being in the marketplace at appropriate times of the year to drive business when it is most needed.

“The campaigns will also be informed by some of the recommendations of the Domesticate research we co-commissioned last year.”

The umbrella title of ‘Rivers of Life’ will apply to a series of campaigns which will utilise existing and new resources to promote Northern Rivers destinations, experiences and events to target domestic and international markets.

“The campaigns will provide an effective platform for tourism businesses to offer holiday deals during the low and shoulder seasons, when the extra business really makes a difference,” Mr Mills said.