The Tweed is set to be home to new major sporting events including the ‘Battle on the Border’ (cycling), Kingy Tri (triathlon) and the popular Casuarina Cup (Touch Football), as well as athlete high-performance programs, in 2010.
Tweed Shire Council, QSMSports and Tweed Tourism have commenced initial talks and planning to bring a new program of three marquee sporting events and development programs to the Tweed which will grow over time, bringing 12,000 participants to the Tweed by 2012.
Mayor of Tweed Councillor Warren Polglase today praised the three marquee events and their potential to bring major new sports tourism events and their associated benefits to the Tweed.
“The Tour Down Under started in Adelaide 10 years ago and is now one of South Australia’s most successful tourism events, with the economic impact doubling each year,” he said.
“It is the long-term commitment to the Tweed region, combination of popular sporting events, attraction of new visitors and opportunities for locals to participate that has generated enthusiastic support to date.
“Council and Tweed Tourism support for major sports tourism events in the region is important to strengthen our reputation in event hosting.
“It is these types of sporting events that bring high numbers of visitors and participants, in turn providing opportunities for the Tweed’s tourism and sporting industries.”
Today’s announcement comes just weeks after the Tweed successfully won the bid to host the 2011-2013 NSW Surf Life Saving Championships at Kingscliff Beach.
Michael Crawley of QSMSports said the Tweed has great potential to be recognised across Australia and South-East Asia for its marquee sporting events, in turn generating significant sports tourism income.
“The finer details of these sporting events in 2010 are subject to approval but it is great that QSMSports have reached the stage of announcing these major sporting events and the start of registrations before Christmas,” he said.
“Significant economic growth is achievable and sustainable where sporting events are carefully managed, and the enjoyment for participants and their families and the broader community is the goal.”
QSMSports has, over seven years, successfully run events in the Tweed including the popular touch football competition, the Casuarina Cup, held at Casuarina Rugby Grounds.
General Manager Tweed Tourism Phil Villiers said Tweed Tourism members were excited by the plans put forward by the event organisers.
“I’m hoping this will lead to a 10-year partnership with QSMSports as these marquee sporting events will significantly boost tourism business across the Tweed and can be grown sustainably in the future.”
The final details of all events are still subject to normal Council approvals.
Dates: Casuarina Cup, Casuarina 19-20 February; Kingy Tri, Kingscliff 7 March and 26 September; Battle on the Border 29 April – 3 May 2010.